Latest Articles

Impressions, Clicks & Conversions

September 29, 2016 4:38 am Online Marketing, Search Engine Stuff

Digital marketing trends have made way for more acronyms, buzz words, fillers and overall confusion amongst providers and purchasers of products. Keeping up with campaign implementation, delivery, measurement and so on, has opened up a gap to determining what is valuable in regards to metrics and what they truly mean. Today it is my turn […]

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It’s 2016 – Every business needs an online presence.

January 5, 2016 12:12 am Online Marketing, Search Engine Stuff, Social Channels

The internet is essentially the ‘main street’ of consumer choice, recommendations and decision making.   I am often staggered that some businesses in this day and age fail to optimize (or even have) an online presence, especially when competition is strong and ‘searching the internet’ – mostly via Google – is a daily habit. Simply […]

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Control Your Online Destiny and Benefit

May 28, 2014 5:06 am Online Marketing, Social Channels

Even when your business is not online, you are actually online. In fact, every registered business has multiple online presences and many don’t even know about it. Even when you don’t have a website, you do have an active online presence. HOW SO? Your sensis information is public and it is used by free online […]

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The Cloud

March 26, 2014 1:10 am Trends

Cloudy but Excellent… It’s a busy connected world we live in…  work, family, sport and leisure all demand our time and connectivity and we constantly strive to keep on top of it all. Many businesses (and families) struggle to manage their people and resources who are in and out of the office (or home) and […]

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Starting your Online Business – Here’s the Tips.

March 5, 2014 12:12 am How-Tos and Tips, Online Marketing, Search Engine Stuff

The beauty of the Internet is that an idea can quickly and easily become the reality for selling widgets or delivering services. We all know stories of great success and dismal failure in starting an online business but what needs to be commended in the first place is the entrepreneurial thinking and energy to get […]

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6 Things People Look For In Your Website Before They Buy

October 30, 2013 12:23 pm Online Marketing, Trends

WOMEN are more skeptical than men when it comes to shopping online and look for key signs before they trust a website with their credit card details. The trend on attitudes to e-commerce is female shoppers prefer a personal touch before they will trust a site over testimonials from other users.  (However referrals from friends – especially […]

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Facebook Announces ‘Story Bumping,’ And Other Small Changes To News Feed Algorithm

August 9, 2013 6:37 am Social Channels, Trends

Facebook’s News Feed algorithm is a living, breathing organism. It’s constantly changing, and Facebook noted in a media session Tuesday that the company wants to get better about informing users about changes. Facebook announced a couple small changes to the way that the site decides order in News Feed: Story Bumping, which allows engaging posts […]

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3 Social SEO Tweaks Every Business Should Make

August 9, 2013 6:18 am Online Marketing, Social Channels

SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area. Most of the major social networks have created ways to help content producers enhance the sharing of their content […]

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Online Video Rocks

August 2, 2013 6:48 am Online Marketing, Social Channels, Trends

If you’re not already using video content, now is the time to embrace it. The evidence for adding video to your content strategy is compelling. This is a core medium for the younger demographics and is also driving internet traffic and search engine results.  That aside – it is rich and engaging content that helps […]

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Get With The Times or Die – Cloud and the NBN

August 1, 2013 5:03 am Trends

If you don’t start integrating cloud solutions and mobile working conditions, your business won’t last. It’s a grim message – but that’s the reality… Business leaders who don’t believe they need to adapt to the new world of work will soon find they simply can’t compete with those who are – especially when the NBN […]

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