Articles By: digital
Twitter 101 – Tweeting Basics
April 17, 2012 2:30 pm How-Tos and Tips, Social ChannelsHere’s a fast track guide to getting along with Twitter and Tweeters! Its a gentle guide for the emerging best practices. Why Use Twitter There are many reasons to use Twitter, but here are my top three. Branding. The more others refer to you or “retweet” what you tweet, the greater your reach. Extend your […]
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Title Tags in Content Marketing
March 20, 2012 11:02 am How-Tos and Tips, Search Engine StuffDot the Is & Cross the Ts Title tags are the nuclear warheads of content marketing. While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch. Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how […]
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5 Online Marketing Essentials
March 20, 2012 10:27 am Online MarketingOnline marketing refers to the ways a business can market, promote and advertise its products, services or brand online. Online marketing helps promote your business to a target audience through multiple online channels – utilising (and optimising) these channels effectively means a business can reach a relevant, targeted market efficiently with a solid return on […]
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