Post Tagged with: "Content marketing"

6 Metrics You Must Track For Effective Marketing

October 30, 2012 Online Marketing

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, metricsgive deep insights into how our content is performing. They tell us how […]

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7 ways to improve readability and make your content engaging

October 10, 2012 How-Tos and Tips

Content with poor readability scores (the ease for prospects to read the words in your message) stands between you and content marketing success. With so many competing messages available just a click away, our print and online messages must be as easy to read as possible. Readability is not only for formal publications like annual […]

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