Archive for category: Social Channels

It’s 2016 – Every business needs an online presence.

January 5, 2016 12:12 am Online Marketing, Search Engine Stuff, Social Channels

The internet is essentially the ‘main street’ of consumer choice, recommendations and decision making.   I am often staggered that some businesses in this day and age fail to optimize (or even have) an online presence, especially when competition is strong and ‘searching the internet’ – mostly via Google – is a daily habit. Simply […]

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Control Your Online Destiny and Benefit

May 28, 2014 5:06 am Online Marketing, Social Channels

Even when your business is not online, you are actually online. In fact, every registered business has multiple online presences and many don’t even know about it. Even when you don’t have a website, you do have an active online presence. HOW SO? Your sensis information is public and it is used by free online […]

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Facebook Announces ‘Story Bumping,’ And Other Small Changes To News Feed Algorithm

August 9, 2013 6:37 am Social Channels, Trends

Facebook’s News Feed algorithm is a living, breathing organism. It’s constantly changing, and Facebook noted in a media session Tuesday that the company wants to get better about informing users about changes. Facebook announced a couple small changes to the way that the site decides order in News Feed: Story Bumping, which allows engaging posts […]

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3 Social SEO Tweaks Every Business Should Make

August 9, 2013 6:18 am Online Marketing, Social Channels

SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area. Most of the major social networks have created ways to help content producers enhance the sharing of their content […]

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Online Video Rocks

August 2, 2013 6:48 am Online Marketing, Social Channels, Trends

If you’re not already using video content, now is the time to embrace it. The evidence for adding video to your content strategy is compelling. This is a core medium for the younger demographics and is also driving internet traffic and search engine results.  That aside – it is rich and engaging content that helps […]

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Social Media Statistics Australia

July 22, 2013 1:32 am Social Channels, Trends

Compared to April’s stats where we saw a decrease in the number of users on Facebook, LinkedIn, WordPress & Tumblr users, May’s stats shows these social network’s are fighting back with users numbers back on the rise. Find out more below. Here are the results you have been waiting all month for: Facebook – 11,534,540 […]

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Depositing Your Fans into Your Bank Account

July 12, 2013 3:32 am ROI, Social Channels

Social media isn’t about getting as many fans and likes as you possibly can.  If it was as easy as depositing your fans into your bank account then we would all be very rich very quickly. If your social media strategy is about sales, then the trick is to translate ‘likes’ into sales. If you […]

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Marketing with Foursquare – the geolocation social media

October 11, 2012 10:37 am How-Tos and Tips, Social Channels

Foursquare is a great social media platform for tourism. This is been said repeatedly, and we will say it again. Foursquare is a great social media platform for tourism businesses.  This post discusses what Foursquare is and how a tourism business can use it in their social media-marketing plan. Have you acted on this option […]

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25 Essential Facebook Marketing Tips For Small Businesses

September 26, 2012 3:10 pm How-Tos and Tips, Social Channels

As a small business owner, you ask questions about Facebook, as you try to figure out how well you can harness the power of the platform. I feel your pain since Facebook pages are ever dynamic, and for a small outfit without the time to update your page, this is a tricky thing to stay […]

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Why and How You Should Outsource Your Social Media Management

September 10, 2012 11:19 am Social Channels

A small business owner in 2005 would see no need for a position of Social Media Director, but it’s 2012 . To get a break from being responsible for everything on Facebook, Twitter, LinkedIn, Pinterest, Google+  and the rest that wants you to grow more hands and heads, you might just consider outsourcing the position. You must be […]

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