Online Marketing

Don’t Do Your Own Website OR Do for an Appreciation.
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Don’t Do Your Own Website OR Do for an Appreciation.

September 8, 2021 How-Tos and Tips, Online Marketing, Search Engine Stuff

Pulling your hair out your website can’t be found? Is your site buried deep on page four (or 44) in a Google search? The rise of DIY websites has created opportunity for start-ups to build their own low-cost website. Offering lucrative free hosting and free or cheap plugins, these offers can be hard to resist […]

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Video made the Internet Star
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Video made the Internet Star

August 24, 2021 How-Tos and Tips, Online Marketing, Social Channels, Trends

It was 1980 when “Video Killed the Radio Star” hit the airwaves and while radio hasn’t died, our love for video has only grown with advances in technology. So, it really shouldn’t have been a shock to anyone when Instagram, also owned by Facebook, recently announced it would shift its focus from photos and lean […]

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Websites Done Right!
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Websites Done Right!

June 25, 2021 How-Tos and Tips, Online Marketing

What is Web Design? What is it? What happens? Who is involved? Done right, web design is focused on user experience and business strategy rather than “a pretty picture”. A good web designer works on aspects such as appearance, navigation, layout, and structured content. Thus, good websites are easy to use, aesthetically appealing and suit […]

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Importance of Positive Business Reviews

July 14, 2020 Online Marketing, Search Engine Stuff

Getting positive reviews from your customers has always been a beneficial exercise for any business to partake in. However as we approach a more digital orientated age, the importance of positive google reviews is now even greater than ever. The three main benefits of getting customer reviews are: To acquire testimonials that can be used […]

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Impressions, Clicks & Conversions

September 29, 2016 Online Marketing, Search Engine Stuff

Digital marketing trends have made way for more acronyms, buzz words, fillers and overall confusion amongst providers and purchasers of products. Keeping up with campaign implementation, delivery, measurement and so on, has opened up a gap to determining what is valuable in regards to metrics and what they truly mean. Today it is my turn […]

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It’s 2016 – Every business needs an online presence.

January 5, 2016 Online Marketing, Search Engine Stuff, Social Channels

The internet is essentially the ‘main street’ of consumer choice, recommendations and decision making.   I am often staggered that some businesses in this day and age fail to optimize (or even have) an online presence, especially when competition is strong and ‘searching the internet’ – mostly via Google – is a daily habit. Simply […]

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Control Your Online Destiny and Benefit

May 28, 2014 Online Marketing, Social Channels

Even when your business is not online, you are actually online. In fact, every registered business has multiple online presences and many don’t even know about it. Even when you don’t have a website, you do have an active online presence. HOW SO? Your sensis information is public and it is used by free online […]

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Starting your Online Business – Here’s the Tips.

March 5, 2014 How-Tos and Tips, Online Marketing, Search Engine Stuff

The beauty of the Internet is that an idea can quickly and easily become the reality for selling widgets or delivering services. We all know stories of great success and dismal failure in starting an online business but what needs to be commended in the first place is the entrepreneurial thinking and energy to get […]

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6 Things People Look For In Your Website Before They Buy

October 30, 2013 Online Marketing, Trends

WOMEN are more skeptical than men when it comes to shopping online and look for key signs before they trust a website with their credit card details. The trend on attitudes to e-commerce is female shoppers prefer a personal touch before they will trust a site over testimonials from other users.  (However referrals from friends – especially […]

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3 Social SEO Tweaks Every Business Should Make

August 9, 2013 Online Marketing, Social Channels

SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area. Most of the major social networks have created ways to help content producers enhance the sharing of their content […]

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