Archive for category: Online Marketing

Impressions, Clicks & Conversions

September 29, 2016 4:38 am Online Marketing, Search Engine Stuff

Digital marketing trends have made way for more acronyms, buzz words, fillers and overall confusion amongst providers and purchasers of products. Keeping up with campaign implementation, delivery, measurement and so on, has opened up a gap to determining what is valuable in regards to metrics and what they truly mean. Today it is my turn […]

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It’s 2016 – Every business needs an online presence.

January 5, 2016 12:12 am Online Marketing, Search Engine Stuff, Social Channels

The internet is essentially the ‘main street’ of consumer choice, recommendations and decision making.   I am often staggered that some businesses in this day and age fail to optimize (or even have) an online presence, especially when competition is strong and ‘searching the internet’ – mostly via Google – is a daily habit. Simply […]

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Control Your Online Destiny and Benefit

May 28, 2014 5:06 am Online Marketing, Social Channels

Even when your business is not online, you are actually online. In fact, every registered business has multiple online presences and many don’t even know about it. Even when you don’t have a website, you do have an active online presence. HOW SO? Your sensis information is public and it is used by free online […]

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Starting your Online Business – Here’s the Tips.

March 5, 2014 12:12 am How-Tos and Tips, Online Marketing, Search Engine Stuff

The beauty of the Internet is that an idea can quickly and easily become the reality for selling widgets or delivering services. We all know stories of great success and dismal failure in starting an online business but what needs to be commended in the first place is the entrepreneurial thinking and energy to get […]

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6 Things People Look For In Your Website Before They Buy

October 30, 2013 12:23 pm Online Marketing, Trends

WOMEN are more skeptical than men when it comes to shopping online and look for key signs before they trust a website with their credit card details. The trend on attitudes to e-commerce is female shoppers prefer a personal touch before they will trust a site over testimonials from other users.  (However referrals from friends – especially […]

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3 Social SEO Tweaks Every Business Should Make

August 9, 2013 6:18 am Online Marketing, Social Channels

SEO, Content and Social Media are so tightly wound together these days that business owners and marketers need to grab every little advantage they can to wring the most out of their efforts in each area. Most of the major social networks have created ways to help content producers enhance the sharing of their content […]

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Online Video Rocks

August 2, 2013 6:48 am Online Marketing, Social Channels, Trends

If you’re not already using video content, now is the time to embrace it. The evidence for adding video to your content strategy is compelling. This is a core medium for the younger demographics and is also driving internet traffic and search engine results.  That aside – it is rich and engaging content that helps […]

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Critical Facebook Rules That All Page Admins Must Follow

November 19, 2012 6:03 am Online Marketing

Did you hear about Velvet Burger? They are one of the most recent companies to have their Facebook page deleted for breaking the rules. They waved ‘bye’ to almost 10,000 fans in the process. You can read their message to their customers below. You may have also heard Hell Pizza went the same way – […]

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6 Metrics You Must Track For Effective Marketing

October 30, 2012 11:37 am Online Marketing

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, metricsgive deep insights into how our content is performing. They tell us how […]

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The Secret To Increase Sales By More Than 45% With Landing Pages

October 26, 2012 11:55 am Online Marketing

Website landing pages often look and feel like an arcade floor. Rather than enticing and directing someone who comes to your site, they confound them–meaning, of course, that visitors act by bolting for the exit by way of the back button. A landing page is a place where visitors end up after being enticed there […]

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