Online Video Rocks

August 2, 2013 Online Marketing, Social Channels, Trends


If you’re not already using video content, now is the time to embrace it. The evidence for adding video to your content strategy is compelling. This is a core medium for the younger demographics and is also driving internet traffic and search engine results.  That aside – it is rich and engaging content that helps the view “BELIEVE” and have an instant affiliation (and understanding) of the brand, the venue, the product, the person…

That is –  video is the best way to communicate because as consumers we love watching – “watching” is EASY and that’s a primary human driver… we LIKE easy.

Digital media watcher Comscore says that visitors who watch a video on your website are 64% more likely to make a purchase than those who don’t. Video is a great tool to attract new customers, improve conversions and grow sales. Research also shows it can improve viewer retention. On average, visitors stay on a website two minutes longer if they watch a video.

YouTube certainly is the most dominant video platform, and given it’s owned by Google it’s a no-brainer step to improve your search results alone. Other video-based platforms like Twitter’s Vine or Vimeo are also worth exploring. Live video streaming or video hook-ups with consumers and customers also represent a growing opportunity to connect people in far-reaching physical locations.

Recently Stellar Digital produced 6 online videos (and another 6 derivatives of just the CEO!)  for communicating the benefits of the NBN with Clare, Port Augusta, Port Pirie, Kadina, Coober Pedy and Roxby Downs.  Check out:

ONLINE VIDEO WORKS - Put it in your website.


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