Latest Articles

Critical Facebook Rules That All Page Admins Must Follow

November 19, 2012 Online Marketing

Did you hear about Velvet Burger? They are one of the most recent companies to have their Facebook page deleted for breaking the rules. They waved ‘bye’ to almost 10,000 fans in the process. You can read their message to their customers below. You may have also heard Hell Pizza went the same way – […]

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6 Metrics You Must Track For Effective Marketing

October 30, 2012 Online Marketing

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true. For content marketers, metricsgive deep insights into how our content is performing. They tell us how […]

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The Secret To Increase Sales By More Than 45% With Landing Pages

October 26, 2012 Online Marketing

Website landing pages often look and feel like an arcade floor. Rather than enticing and directing someone who comes to your site, they confound them–meaning, of course, that visitors act by bolting for the exit by way of the back button. A landing page is a place where visitors end up after being enticed there […]

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Marketing with Foursquare – the geolocation social media

October 11, 2012 How-Tos and Tips, Social Channels

Foursquare is a great social media platform for tourism. This is been said repeatedly, and we will say it again. Foursquare is a great social media platform for tourism businesses.  This post discusses what Foursquare is and how a tourism business can use it in their social media-marketing plan. Have you acted on this option […]

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Ways of getting effective video content for your marketing needs

October 10, 2012 Online Marketing

Integrating video into your marketing campaign isn’t as easy as simply creating a video and putting it up on YouTube. Creating a video that is effective, relevant, and successful can offer big rewards, but how do you integrate it successfully? Here, I’ll take you through the basics of video as a media type, discuss issues […]

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7 ways to improve readability and make your content engaging

October 10, 2012 How-Tos and Tips

Content with poor readability scores (the ease for prospects to read the words in your message) stands between you and content marketing success. With so many competing messages available just a click away, our print and online messages must be as easy to read as possible. Readability is not only for formal publications like annual […]

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Why you must know how to properly use a good website

October 8, 2012 How-Tos and Tips

HAVING a website is good – but using it properly is better. A strong brand and compelling content will attract users, but business owners need to seize social media to promote their brand on Twitter, Facebook, LinkedIn and Google Plus accounts. It won’t deliver a top ranking but will push branding and direct people to […]

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25 Essential Facebook Marketing Tips For Small Businesses

September 26, 2012 How-Tos and Tips, Social Channels

As a small business owner, you ask questions about Facebook, as you try to figure out how well you can harness the power of the platform. I feel your pain since Facebook pages are ever dynamic, and for a small outfit without the time to update your page, this is a tricky thing to stay […]

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How to use Pinterest to enhance your brand online

September 14, 2012 How-Tos and Tips

One of the main issues your company faces when trying to tame the Pinterest monster is that your company isn’t particularly ‘artistic’ or glamorous. How can a towing equipment business create content that is appealingly appropriate for the likes of Pinterest? Well it’s not as difficult as you would think. Not all of the pictures […]

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Why and How You Should Outsource Your Social Media Management

September 10, 2012 Social Channels

A small business owner in 2005 would see no need for a position of Social Media Director, but it’s 2012 . To get a break from being responsible for everything on Facebook, Twitter, LinkedIn, Pinterest, Google+  and the rest that wants you to grow more hands and heads, you might just consider outsourcing the position. You must be […]

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